Social Media Marketing Coordinator
Feb 2025 – Present
Coming up with content ideas for a service-based company? A challenge. But I’ve learned that it’s not about pushing a service — it’s about creating a feeling. And for Let’s Get Moving, that feeling is being stress-free on moving day.
Since joining the team, I’ve managed both B2C and newly launched B2B social media profiles across Instagram, Facebook, and YouTube. I crafted the content strategy for the founder’s podcast page, scaled the main B2C Instagram from 20K to 45K followers in under 4 months, and launched an influencer marketing program across Canada and the U.S.
Beyond social, I’ve also managed email campaigns and mailing list growth - all while driving real results, including revenue through organic content.
Everything I create is rooted in empathy, storytelling, and understanding our audience’s real emotions on one of life’s most chaotic days.
“Because at the end of the day, we’re not just moving boxes. We’re moving people.”
What Worked -
50% Educational – Hacks & tips that address real moving-day stressors. Think: saveable, shareable, and straight to the point.
20% Entertaining – Light, relatable content that builds trust, shows our culture, and makes people smile.
30% Promotional – Influencer collabs, testimonials & subtle CTAs — without the hard sell.
