Work experience:

Marketing Coordinator at Kids Help Phone (Aug 2025 - Present) / Toronto

Kids Help Phone is Canada’s only free, 24/7, confidential e-mental health support service for young people, delivering professional counselling and crisis support nationwide.
As part of the Brand, Storytelling & Communications team, I support the strategy and execution of national awareness campaigns designed to increase youth access to mental health support across Canada. My work focuses on ensuring Kids Help Phone shows up clearly, consistently, and in ways that build trust — so more young people across Canada know support is always available.

• Coordinate national, multi-channel awareness campaigns including Feel Out Loud 2.0, Good2Talk, Counsellor in the Classroom, Resources Around Me, and Walk So Kids Can Talk

• Develop and refine creative briefs aligned with campaign objectives, youth insights, and performance KPIs

• Manage multi-spec asset production across Meta, Snapchat, TikTok, YouTube, Pinterest, OOH and DOOH placements

• Collaborate with external agencies to align messaging, timelines, and performance benchmarks

• Build GA4 funnel explorations to map user journeys from paid media to on-site engagement and conversions

• Structure and validate UTM tracking across paid social, QR activations, and digital placements

• Monitor campaign performance metrics, including CPC, CTR, impressions, video completes, and conversions, translating insights into post-campaign reports and optimization recommendations

• Lead the refresh of KHP Connect’s Brand Resources page, creating a centralized asset and messaging hub to strengthen cross-team brand consistency..

Social Media Marketing Coordinator at Let’s Get Moving (Feb 2025-July 2025) | Toronto

• Developed and executed full-funnel content strategies across Instagram, Facebook, and YouTube for both B2C and newly launched B2B accounts

• Scaled the main B2C Instagram from 20K to 45K+ followers in under 4 months, increasing engagement and conversions

• Created and managed content for the founder’s podcast page, aligning storytelling with audience value

• Produced viral Reels, including one with 5.4M+ views, resulting in significant brand reach and website traffic

• Generated direct revenue through organic social media, using strategic CTAs, optimized captions, and relatable storytelling

• Built and led an influencer marketing program across Canada and the U.S., expanding reach and credibility

• Launched and executed email marketing campaigns, contributing to mailing list growth and client retention

• Applied a strategic content mix:

  • 50% educational (moving hacks & customer pain points)

  • 20% entertaining (relatable, trust-building content)

  • 30% promotional (influencer partnerships, testimonials)

• Created content that consistently reached 80%+ non-followers, boosting discoverability and new lead acquisition

• Collaborated with cross-functional teams to highlight culture, customer stories, and backend operations and the smooth functioning of influencer moves.

Social Media Marketing Intern at FREEDOM CENTRE (NPO) | Waterloo

• Designed and executed a content calendar featuring engaging, brand-aligned posts, increasing audience engagement across social platforms.

• Created branded signage and marketing materials, ensuring consistency across digital and physical channels.

• Designed branding materials that contributed to a 15% increase in brand recognition across local communities.

• Delivered all design projects on time, resulting in 100% client satisfaction and positive feedback from cross-functional teams.

Social Media Manager & Content Strategist, Freelance & Contract at Postscript Co, Ting Ting & Portabl Digital Agency | Mumbai, India

• Collaborated with agencies (Postscript Co. Portabl & Ting Ting Agency) to develop and implement social media campaigns for their clients with brand goals and audience needs.

• Developed and executed comprehensive social media strategies across Instagram, Facebook, LinkedIn, and Twitter platforms.

• Created, curated, and scheduled visually appealing and brand-consistent content such as graphics, videos, and infographics

• Utilized analytics tools to monitor campaign performance, optimize posting times, and improve engagement metrics.

• Improved average post reach by 40% using analytics-driven optimization strategies.

• Provided performance analysis reports and insights to improve ROI for campaigns, including paid social media ads.

Education:

Post Graduate Certificate in Digital Media Performance, Conestoga College Institute of Technology and Advanced Learning

Postgraduate Certificate in Interactive Media Management, Conestoga College Institute of Technology and Advanced Learning

Bachelor's in Applied Arts, Amity University, Mumbai