Skills & Expertise:

  • Graphic Design: Adobe Photoshop, Illustrator, Indesign

  • Video Editing & Production: Adobe Premiere Pro, Final Cut Pro, Capcut, Inshot

  • Social Media Management: Canva, Hootsuite, Hubspot, Microsoft Excel, Microsoft Word

  • Digital Marketing: Google Ads, SEO, Instagram Ads manager

  • Project Management: Trello, Asana

  • Photography & Videography: Content creation, shooting, and editing for promotional and social media purposes

  • Analytics & Tools: Google Analytics, Facebook Insights, Instagram Insights, Hootsuite, and more

  • Personal Skills: Communication and Collaboration, Problem-solving, Attention to detail, adaptability, Organisational and Time management abilities.

Certifications:

Social media marketing, SEO & Optimisation from Google by Coursera

Work experience:

Social Media Marketing Intern at FREEDOM CENTRE (NPO)

  • Designed and executed a content calendar with engaging and brand-aligned posts, increasing audience engagement across social platforms.

  • Created branded signage and marketing materials, ensuring consistency across digital and physical channels.

  • Designed branding materials that contributed to a 15% increase in brand recognition across local communities.

  • Delivered all design projects on time, resulting in 100% client satisfaction and positive feedback from cross-functional teams.

Social Media Manager & Content Strategist Freelance & Contract

  • Collaborated with agencies (Postscript Co. and Portabl) to develop and implement social media campaigns for their clients with brand goals and audience needs.

  • Developed and executed comprehensive social media strategies across Instagram, Facebook, LinkedIn, and Twitter platforms.

  • Created, curated, and scheduled visually appealing and brand-consistent content such as graphics, videos, and infographics

  • Utilized analytics tools to monitor campaign performance, optimize posting times, and improve engagement metrics.

  • improved average post reach by 40% using analytics-driven optimization strategies.

  • Provided performance analysis reports and insights to improve ROI for campaigns, including paid social media ads.

Education:

Post Graduate Certificate in Digital Media Performance, Conestoga College Institute of Technology and Advanced Learning

Post Graduate Certificate in Interactive Media Management, Conestoga College Institute of Technology and Advanced Learning

Bachelor In Applied Arts, Amity University, Mumbai