Skills & Expertise:

  • Social Media Platforms: Instagram, Facebook, YouTube, Threads, Twitter & Pinterest

  • Graphic Design: Adobe Photoshop, Illustrator, InDesign, Canva

  • Video Editing & Production: Adobe Premiere Pro, Final Cut Pro, Capcut, Inshot

  • Content Scheduling: Hootsuite, Later, Meta Business Suite,

  • Project Management: Asana, Monday

  • Brand Identity: Engaging captions, brand voice development, storytelling, influencer collaboration

  • Photography & Videography: Long form + Short form Content Creation, Photoraphy

  • Analytics & Reporting: Google Analytics, Facebook Insights, Instagram Insights, Meta Insights

  • Email Marketing: Mailchimp (B2C) & Smartlead AI (B2B)

  • Personal Skills: Communication and Collaboration, Problem-solving, Attention to detail, adaptability, Organisational and Time management abilities.

Certifications:

Social Media Marketing from Google by Coursera

Broadcasting Digital Media Performance from Conestoga College, Canada

Work experience:

Social Media Marketing Coordinator at Let’s Get Moving (Feb 2025-Present) | Toronto

  • Developed and executed full-funnel content strategies across Instagram, Facebook, and YouTube for both B2C and newly launched B2B accounts

  • Scaled the main B2C Instagram from 20K to 45K+ followers in under 4 months, increasing engagement and conversions

  • Created and managed content for the founder’s podcast page, aligning storytelling with audience value

  • Produced viral Reels, including one with 5.4M+ views, resulting in significant brand reach and website traffic

  • Generated direct revenue through organic social media, using strategic CTAs, optimized captions, and relatable storytelling

  • Built and led an influencer marketing program across Canada and the U.S., expanding reach and credibility

  • Launched and executed email marketing campaigns, contributing to mailing list growth and client retention

  • Applied a strategic content mix:

    • 50% educational (moving hacks & customer pain points)

    • 20% entertaining (relatable, trust-building content)

    • 30% promotional (influencer partnerships, testimonials)

  • Created content that consistently reached 80%+ non-followers, boosting discoverability and new lead acquisition

  • Collaborated with cross-functional teams to highlight culture, customer stories, and backend operations and smooth functioning of influencer moves.

Social Media Marketing Intern at FREEDOM CENTRE (NPO) | Waterloo

  • Designed and executed a content calendar with engaging and brand-aligned posts, increasing audience engagement across social platforms.

  • Created branded signage and marketing materials, ensuring consistency across digital and physical channels.

  • Designed branding materials that contributed to a 15% increase in brand recognition across local communities.

  • Delivered all design projects on time, resulting in 100% client satisfaction and positive feedback from cross-functional teams.

Social Media Manager & Content Strategist, Freelance & Contract at Postscript Co & Portabl Digital Agency | Mumbai, India

  • Collaborated with agencies (Postscript Co. and Portabl) to develop and implement social media campaigns for their clients with brand goals and audience needs.

  • Developed and executed comprehensive social media strategies across Instagram, Facebook, LinkedIn, and Twitter platforms.

  • Created, curated, and scheduled visually appealing and brand-consistent content such as graphics, videos, and infographics

  • Utilized analytics tools to monitor campaign performance, optimize posting times, and improve engagement metrics.

  • Improved average post reach by 40% using analytics-driven optimization strategies.

  • Provided performance analysis reports and insights to improve ROI for campaigns, including paid social media ads.

Education:

Post Graduate Certificate in Digital Media Performance, Conestoga College Institute of Technology and Advanced Learning

Post Graduate Certificate in Interactive Media Management, Conestoga College Institute of Technology and Advanced Learning

Bachelor In Applied Arts, Amity University, Mumbai